
http://www.buysnus.com/snus-news.aspx?p ... hnny&id=34
Und von Swedish Match selbst:
SWEDISH MATCH IS NOW LAUNCHING an entirely new snus brand for the
Norwegian market. Nick & Johnny is available as portion-packed and
loose-weight snus.
“Our most important target group for snus is cigarette
smokers. The consumer surveys we have carried out
indicate that many want a stronger snus if they are to
view it as an alternative to cigarettes. Nick & Johnny
fulfi lls this wish,” says Erik Steffenrud, President,
Swedish March Norge.
As in Sweden, smoking is declining in Norway
and many smokers choose to switch to snus. More
than half of those who use snus daily are former
smokers.
This new product has a strong and full tobacco
taste and the nicotine content is about 40 percent
higher than traditional products.
Nick & Johnny has an original, modern design with
stylized illustrations. The colors are brown metallic and
silver white.