von -stevo- am 28.08.2007, 15:22
Hab selber mal recherchiert.
Hier von der Philip Morris USA Homepage:
MARLBORO SNUS
Fact Sheet
Philip Morris USA is introducing into test market Marlboro Snus, a tobacco product that is neither cigarettes nor spit tobacco like dip or chew. Marlboro Snus pouches were designed especially for adult smokers who are interested in smokeless tobacco alternatives to cigarettes.
Product Facts:
* Spit-free smokeless tobacco pouch product
* Utilizes flavor strip technology
* Features Slidepak™ packaging
* 12 snus pouches in each Slidepak™
* At retail in the Dallas/Fort Worth test market area in August 2007
* Intended to be merchandised in the cigarette category, behind the counter
* Four product offerings: Rich, Mild, Mint, and Spice
What is Marlboro Snus?
Marlboro Snus is a smokeless tobacco pouch product designed especially for adult smokers in the U.S.
Snus pouches are not cigarettes or spitting tobacco like dip or chew. Our snus pouches utilize a flavor strip and spit-free dried tobacco.
Marlboro Snus comes in four varieties – Rich, Mild, Mint, and Spice.
We are introducing this product into test market in the Dallas/Fort Worth area to understand adult smoker acceptance.
Why Marlboro Snus?
We are introducing this product because we believe there is a market for spit-free tobacco pouch products for those adult smokers interested in a smokeless tobacco alternative to cigarettes. Marlboro Snus is part of our continuing efforts to make progress against our growth strategy by offering a new product in the smokeless tobacco category. Our growth strategy aims to add to the mix of products we offer starting with those tobacco or tobacco-related products that are adjacent and similar to our existing business, cigarettes. We believe that Marlboro’s brand equity may help to encourage trial of this product by adult smokers.
Our research shows that some adult smokers are interested in smokeless tobacco alternatives to cigarettes. Today’s alternatives – chew or dip – satisfy some adult smokers. However, many adult smokers dislike spitting, the appearance of the product, its texture and taste, and its packaging.
Last year, Philip Morris USA introduced Taboka, a smoke-free, spit-free tobacco pouch product, into test market in the Indianapolis area. We have learned a lot from the Taboka test market and are applying those learnings to the Marlboro Snus test market. Taboka remains in test market.
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